communication

1 How would you say your letters slope?

Backward?
Straight up and down?
Forward?

BACKWARD - indicates that you are shy and afraid to show your feelings,
hesitant.

STRAIGHT UP AND DOWN - indicates that you are a person with a strong
need for contact.

FORWARD - Your answer to the first question, the slope of your letters,
indicates that you are reticent and very self-controlled.

2 Are the letters in your words

Fully connected, with clear breaks between the words?
Partially connected, depending on the letters?
Unconnected, like printing?

FULLY CONNECTED - indicates that you are a social person who likes to
talk and meet others.

PARTIALLY CONNECTED - indicates that you are a shy, idealistic person
who does not find it easy to have relationships, especially intimate
ones.

UNCONNECTED - indicates that you are a person who thinks before acting,
intelligent and thorough.
3. Between words, do you leave

Wide spaces?
Narrow spaces?
No spaces - words are connected, pen doesn’t leave paper?

WIDE SPACES - indicates that you are reserved, shy, cautious, and
thoughtful.

NARROW SPACES - indicates that you are a talkative person, maybe even a
busybody!

NO SPACES - indicates that you are not very reserved, impatient,
self-confident and fond of action

4. How close together are your lines of writing?

Very far apart?
Apart far enough that the letters do not touch?
Close enough that the descenders (like y and g) of the top and the
ascenders (like h and t) of the bottom overwrite each other?

VERY FAR APART - indicates that you are isolated, detached, reserved,
maybe even antisocial.

APART FAR ENOUGH THAT LETTERS DO NOT TOUCH - indicates that you are a
person who is uneconomical and talkative.

CLOSE ENOUGH SO THAT THE DESCENDANTS OF Y’s & G’s TOUCH THE ASCENDANTS
OF H’s & T’s - indicates that you are a person with a well-organized
mind.
5. What color ink did you choose? (If you used another color, which of
these three would you prefer?)

Blue-black
Red
Light Blue

BLUE BLACK - indicates that you are rational, conservative, a person
who adheres to conventions and traditions.

RED - indicates that you are spiritual rather than material, perhaps
religious, and may have a deep understanding of other people’s problems.

LIGHT BLUE - indicates that you are strong, vital, energetic,
affectionate - you like action and have an original approach.

6. How large was your capitol I in the sample?

Larger than the other capitol letters
About the same size as the other capitol letters
Smaller than the other capitol letters

LARGER THAN THE OTHER CAPITAL LETTERS - indicates that you are a person
with a high opinion of yourself, or who wants others to think that you
do.

ABOUT THE SAME SIZE - indicates that you are a person who may be
feeling depressed or have low self-esteem.

SMALLER THAN OTHER CAPITALS - indicates that you are well adjusted,
harmonious, a person content with your current role.

1 How would you say your letters slope?

Backward?
Straight up and down?
Forward?

BACKWARD - indicates that you are shy and afraid to show your feelings,
hesitant.

STRAIGHT UP AND DOWN - indicates that you are a person with a strong
need for contact.

FORWARD - Your answer to the first question, the slope of your letters,
indicates that you are reticent and very self-controlled.

2 Are the letters in your words

Fully connected, with clear breaks between the words?
Partially connected, depending on the letters?
Unconnected, like printing?

FULLY CONNECTED - indicates that you are a social person who likes to
talk and meet others.

PARTIALLY CONNECTED - indicates that you are a shy, idealistic person
who does not find it easy to have relationships, especially intimate
ones.

UNCONNECTED - indicates that you are a person who thinks before acting,
intelligent and thorough.
3. Between words, do you leave

Wide spaces?
Narrow spaces?
No spaces - words are connected, pen doesn’t leave paper?

WIDE SPACES - indicates that you are reserved, shy, cautious, and
thoughtful.

NARROW SPACES - indicates that you are a talkative person, maybe even a
busybody!

NO SPACES - indicates that you are not very reserved, impatient,
self-confident and fond of action

4. How close together are your lines of writing?

Very far apart?
Apart far enough that the letters do not touch?
Close enough that the descenders (like y and g) of the top and the
ascenders (like h and t) of the bottom overwrite each other?

VERY FAR APART - indicates that you are isolated, detached, reserved,
maybe even antisocial.

APART FAR ENOUGH THAT LETTERS DO NOT TOUCH - indicates that you are a
person who is uneconomical and talkative.

CLOSE ENOUGH SO THAT THE DESCENDANTS OF Y’s & G’s TOUCH THE ASCENDANTS
OF H’s & T’s - indicates that you are a person with a well-organized
mind.
5. What color ink did you choose? (If you used another color, which of
these three would you prefer?)

Blue-black
Red
Light Blue

BLUE BLACK - indicates that you are rational, conservative, a person
who adheres to conventions and traditions.

RED - indicates that you are spiritual rather than material, perhaps
religious, and may have a deep understanding of other people’s problems.

LIGHT BLUE - indicates that you are strong, vital, energetic,
affectionate - you like action and have an original approach.

6. How large was your capitol I in the sample?

Larger than the other capitol letters
About the same size as the other capitol letters
Smaller than the other capitol letters

LARGER THAN THE OTHER CAPITAL LETTERS - indicates that you are a person
with a high opinion of yourself, or who wants others to think that you
do.

ABOUT THE SAME SIZE - indicates that you are a person who may be
feeling depressed or have low self-esteem.

SMALLER THAN OTHER CAPITALS - indicates that you are well adjusted,
harmonious, a person content with your current role.

So how many times does a consumer need to see your advertisements before he/she will remember, respond and then buy from you? Marketers call this effective advertising frequency.
Well, it really varies depending on whether it is push or pull advertising.

Push advertising - most traditional offline advertising such as magazine, newspaper, TV as well as online banner ads and emails are push marketing.

Pull advertising - Examples are search engine advertising (Google adwords, Yahoo search marketing), directory listings, yellow page ads etc.

I would say push advertising will take many more times than pull advertising to take effect.

Some says around 3 to 5 times; others say the magic 7; while Thomas Smith, a nineteenth century London businessman (1885) says it is the 20th time.

The first of many is known as the 3+ frequency. Research has shown that consumers need to see an advertisement around 3 plus times before it becomes effective (can recall product and brand).

The second is known as the seven times factor. A cardinal rule of thumb in advertising is: potential customers usually need to see the name of a product seven times or more before they’re motivated enough to even think about making a purchase.

Finally, Thomas Smith says that it can take up to 20 times!!

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eight time, they start to think, “Here’s that counfounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to year for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

With all this research and theory shown, does that mean that people will automatically buy your product if they see your ad 3, 7 or the 20th time? Well not really, if you ad is not relevant to what they need, want or searching for. Even if they see your ad a thousand times, they will still not buy a damn thing from you. However, it is still important to know the more places your ad is available to be seen, the greater your chance at making that sale.

Now question time, do you know what is your effective advertising frequency? On average, how many times does your customer see your ads before they buy from you? This is a tough question especially you are advertising offline. However, in the online environment, your web analytics should be able to give you these stats.

Source : Here